Brief

Client:

H/W School of Ballet

What we did:

Logo Design,
Business Card Design,
Brochure Design,
Brand Guidelines,
Email Newsletter Design,
Video,
Poster,

Awards & Recognitions

  • 2017 Best Website under 30K

View Website

Project Overview

Unlike other ballet schools in the Calgary area (and across the country) the Hattori/Williamson School of Ballet was founded by retired professional dancers who understand what it truly takes to pursue a successful career in ballet. Yukichi Hattori, Galien Johnston-Hattori, and Tara Williamson-Campbell bring a collective 40+ years of professional dance experience to the students of Calgary looking to follow in their footsteps.

In an effort to position the Hattori/Williamson School of Ballet as a competitive force in the Calgary market, the project scope included comprehensive brand development, logo design, print materials, and a full interactive website.

Fully Responsive
Content Managed Website

The majority of ballet schools have brochure sites that mimic and mirror their printed materials and guides. The goal of the H/W School of Ballet website is to create a fully interactive, living and breathing community that connects visitors to the school. Aside from being fully-responsive, with an easy-to-use CMS, the website needed to set a new standard for websites representing businesses in the creative and movement arts world. It had to catch the attention of current ballet dancers and their parents, educating visitors as to what should be expected from a ballet school and challenging the reputation of existing organizations in the local market. The ownership believe the ballet world, and teaching organizations especially, need to change and evolve to better serve those who want to pursue a career. The establishment of this school is their legacy beyond their careers to do this. One of the crowning achievements of the website design was the state-of-the-art cinemagraph showcasing the beauty and grace of the art of ballet. Depicting a scene from centre stage, moving smoke surrounding the ballerina captures ones attention and sets an emotional tone.

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