PARK - Promoting Artists Redefining Kulture
Content Managed Reponsive Website,
2015 Merit Award Website
When we were first approached by PARK, there were a small not-for-profit organization growing at an incredibly fast pace. They had outgrown their original website and were looking to evolve their online platform to become just as agile as their growing brand.
With a wide variety of content designed to drive excitement, engagement and an action response by visitors (i.e., education, events, and promotions) the website needed to be easier to update for PARK and had to provide a more user-friendly experience for website visitors. They also wanted the look and feel of the website to convey the direction of the organization, from a small not-for-profit to a multi-faceted agency representing talent from around the world.
The goal was to create a visually stimulating website that was both functional and stunningly beautiful. It was designed to be easy to navigate, from page to page, and provide a wide variety of strategic call to actions. This was especially important to help distinguish specific actions for exhibitors versus attendees to PARK events, making it easier for talent to sign up and receive valuable information in a timely manner. In addition, the website needed to accommodate a catered experience for website visitors for both desktop and mobile … especially for those looking for information on the go.
Click to interact