Stronger Than Yesterday's Brand

YYC/YEG Cycle

Brief

Client:

YYC Cycle

What we did:

Market Research,
Online Experience,
Email Newsletter Design,

Awards & Recognitions

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Project Overview

YYC Cycle is a movement, not just movement. YYC Cycle brings Calgary and Edmonton a dynamic and energetic fitness culture that thrives in and out of their busy studios. When we were introduced to co-owners Andrew and Grady, they felt their website was outdated and wasn’t showcasing the level of quality and community offered at their growing studios. YYC Cycle stands out. To highlight this, we focused on celebrating the heart of the community: their biker gang, their motivators, and the unique collective experience in each spin class. To both entice new riders and make existing riders feel at home, we provided an interactive experience that mimicked the experience of being in a class, under the black lights, moving in time to the beat with the biker gang, ready to take yourself to a new level. 

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